See exactly how your engagement rate stacks up against your industry. Filter by follower count and content type — then enter your rate to find your percentile rank.
Technology & SaaS · 0–5K followers · Text posts
5.46%
Average rate
3.99%
Median rate
13.02%
Top 10% rate
Enter your average engagement rate to see your percentile rank in your segment.
Calculate your rate: total engagements on a post ÷ your follower count × 100
| Industry | Median | Average | Top 10% |
|---|---|---|---|
| Technology & SaaS | 3.99% | 5.46% | 13.02% |
| Marketing & Advertising | 4.48% | 6.14% | 14.63% |
| Finance & Banking | 3.34% | 4.58% | 10.91% |
| Healthcare & Pharma | 3.5% | 4.78% | 11.41% |
| Education & eLearning | 4.64% | 6.34% | 15.13% |
| Consulting & Professional Services | 4.18% | 5.72% | 13.64% |
| Human Resources & Recruiting | 4.75% | 6.5% | 15.5% |
| Sales & Business Development | 4.37% | 5.98% | 14.26% |
| E-commerce & Retail | 3.61% | 4.94% | 11.78% |
| Media & Publishing | 4.1% | 5.62% | 13.39% |
| Real Estate | 3.23% | 4.42% | 10.54% |
| Legal & Compliance | 2.96% | 4.06% | 9.67% |
| Manufacturing & Engineering | 3.12% | 4.26% | 10.17% |
| Non-profit & NGOs | 4.94% | 6.76% | 16.12% |
| Startups & Entrepreneurship | 4.56% | 6.24% | 14.88% |
Click any row to select that industry. Data sourced from Socialinsider LinkedIn Benchmark Report 2024, RivalIQ 2024, and LinkedIn Marketing Solutions.
A 2% engagement rate can be excellent in one industry and mediocre in another. Without context, raw numbers are meaningless. Benchmarks turn your engagement rate into a competitive signal — one you can actually act on.
LinkedIn's algorithm uses engagement rate as a primary distribution signal. Posts that outperform their industry average in the first 60 minutes get amplified significantly, while underperformers are shown to fewer people. Understanding where you sit relative to peers helps you set realistic targets and identify which content types to double down on.
Follower count is the single biggest factor in expected engagement rate. Creators with under 5K followers routinely see 4–6% rates, while those with 100K+ followers average below 1.5%. This tool accounts for that dilution effect so you're always comparing apples to apples.
Select your industry
Choose the industry that best describes your primary LinkedIn audience and content niche.
Pick your follower tier
Select the range that matches your current follower count for accurate peer comparison.
Choose a content type
Different formats have very different expected rates. Set this to your primary format for a fair comparison.
Enter your engagement rate
Add your average rate from the past 10–20 posts to see your percentile rank and benchmark gap.
Browse the full table
Click any industry row to instantly update all benchmarks — useful for competitive research.